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Writer's pictureDan Counter

The Importance of Honesty, Transparency, and Relationship-Building in Home Selling

The Initial Home Tour

Let's be honest; selling a home is not just a transaction. It's a deeply personal endeavor that involves understanding, rapport, and yes, a bit of soul-searching. You meet a real estate agent at your doorstep. You both walk through the home, discussing its merits and quirks. But by the time you sit down at the kitchen table to get down to brass tacks, something magical has happened—hopefully. You know each other. You have a mutual understanding of what the home represents and what needs to happen next.



Why Look Further?

If the initial tour goes well, you're in sync, and you start talking about paperwork, then comes the line that puzzles me: "We've got a couple more people to talk to." My response is often, "Why?" Because in that short time, if we've been honest and transparent, we've probably touched on everything that you'll want to discuss with the next agent. To help you gauge that, I've even prepared a list of 20 questions you should ask the next person who walks through your door. And I'll be honest; it's unlikely any agent will answer those questions as comprehensively as someone who has already walked the journey with you.

The Mistake of Not Knowing Your Clients

You see, the mistake many agents make is not investing the time to get to know the homeowners. They walk in, sit down, and start fielding questions like they're in a quiz show. That's not how this works. Understanding a home—your home—takes more than that. A rushed or superficial engagement undermines the trust and insight needed to represent you and your home effectively.

Pricing Your Home: A Reality Check

Now, let's talk numbers, specifically about the current trend where everyone wants to price their home sky-high. While that's understandable, it's also essential to be realistic. What's the motivation behind selling your home? It isn't as simple as setting a high price tag and waiting for a buyer to bite. Gone are the days when that strategy worked, and frankly, it was always a bit bizarre when it did. Instead, pricing needs to be part of a broader, more thoughtful strategy that takes multiple factors into account.

Conclusion

In summary, selling your home is a complex, nuanced process that benefits significantly from a strong agent-homeowner relationship. This relationship can only be built on the pillars of truth, transparency, and a deep understanding of the home and the people living in it. So, before you decide to bring in more people for interviews, ask yourself if the agent sitting across your kitchen table has already shown you the honesty and understanding you need. If the answer is yes, you may not need to look any further.


 

Dan Counter has been a Colorado Realtor for over 30 years and main mission is to give as much CashBack to his home buying partners as possible.

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